Your New Taproom or Brewery: The Power of An Awesome Events Page for Your Website

Events

   I went to an opening of a Taproom a couple of days ago (awesome Micheladas), it was their second location’s grand opening event. They had a good selection of beers and a good ambiance. I live close by so I am definitely coming back. I was checking to see if they had a website yet they did not. They only had an Instagram and Facebook page. I found out about their opening event because I follow their Instagram page and their reel was on my feed when I was posting my own marketing for MWD. If I wouldn’t have seen that reel I would not have made it to their event. That’s the main problem with only having social media to market your events. You kind of need to get lucky to have people who follow you see your posts among the hundreds posted on their feeds. You need your own website to market your events. You can add your own Instagram /FB feed on your events page and keep your followers informed. Collect customer’s email’s on your website and presto, you can inform them weekly of your location’s happenings without them missing out. In this blog post, we’ll explore the reasons why investing in a dedicated events page on your website can be a game-changer for your Taproom or Brewery. Additionally, we’ll discuss the essential components, including an events calendar and seamless social media integration, to make your events page truly stand out.

 
 
 

                                Why an Events Page Matters

  

Centralized Information:

 

   An events page allows you to showcase all upcoming events in one centralized location, making it easy for potential customers to view and plan their visit accordingly.

 
 
 

SEO Benefits:

 

   An events page can significantly improve your website’s search engine visibility, making your events more discoverable in local searches and attracting new patrons.

 
 
 

Enhanced Credibility:

 

   A professional events page adds credibility to your establishment, demonstrating your organization and commitment to providing valuable, exciting experiences.

 
 
 

Personalized Experience:

 

   A dedicated events page enables you to tailor event listings, descriptions, and promotions, creating a more personalized and engaging experience for visitors.

 
 
 

Social Media Integration:

 

   While social media is essential, having an events page on your website allows you to link back to your site from your social media platforms, driving traffic and informing visitors about all upcoming events.

 

  That is what we all do on social media (scroll, scroll, scroll). Did your customers miss your event when scrolling? Good chance they did. A website with email integration will keep your customers informed if they do.

 
 

            Key Components of an Outstanding Events Page

 

Event Listings:

 

Display upcoming events in a visually appealing and easy-to-scan format. Include event names, dates, times, and a brief description of each event.

 
 
 

Rich Media:

 

Incorporate high-quality images and videos to provide a glimpse of what attendees can expect. Visuals create anticipation and excitement around the events.

 
 
 

Event Details:

 

Offer comprehensive event information such as event description, location, pricing (if applicable), and any special features or guest appearances.

 
 
 

Event Calendar:

 

Implement an interactive events calendar that allows users to view events by date, helping them plan their visits more conveniently.

 
 
 

Event Categories or Tags:

 

Organize events by categories (e.g., live music, themed nights, tastings) or tags (e.g., outdoor events, family-friendly) for easy navigation and filtering.

 
 
 

RSVP or Ticketing Option:

 

Provide an RSVP or ticketing system directly on the events page to encourage early sign-ups and manage event attendance effectively.

 
 
 

Social Sharing Buttons:

 

Allow visitors to easily share events on their social media platforms, expanding your event’s reach and attracting more customers.

 
 
 

Social Media Integration:

 

Integrate social media feeds or widgets on your events page to display real-time updates and engage visitors with your social media content.

 
 
 

Past Events Archive:

 

Maintain an archive of past events, allowing visitors to see the range and quality of events you’ve hosted in the past.

 
 
 

Why you should have a website with your events page:

 
  • According to a study by BrightEdge, businesses with websites are twice as likely to be found in search engines as businesses without websites.

  • A study by Clutch found that 74% of consumers are more likely to trust a business with a website.

  • A study by BIA Advisory Services found that businesses with websites generate an average of 2.2 times more revenue than businesses without websites.

 
 
 

   Investing in an engaging events page on your brewery or Taproom’s website is a strategic move to boost your online presence, drive traffic, and engage potential customers. A well-structured events page with an interactive calendar, seamless social media integration, and a user-friendly design will create excitement around your events, attracting more customers to your establishment. Don’t miss out on potential “foot traffic” because your customers missed your IG Post or Reel.

 
 
 

   I went to an opening of a Taproom a couple of days ago (awesome Micheladas), it was their second location’s grand opening event. They had a good selection of beers and a good ambiance. I live close by so I am definitely coming back. I was checking to see if they had a website yet they did not. They only had an Instagram and Facebook page. I found out about their opening event because I follow their Instagram page and their reel was on my feed when I was posting my own marketing for MWD. If I wouldn’t have seen that reel I would not have made it to their event. That’s the main problem with only having social media to market your events. You kind of need to get lucky to have people who follow you see your posts among the hundreds posted on their feeds. You need your own website to market your events. You can add your own Instagram /FB feed on your events page and keep your followers informed. Collect customer’s email’s on your website and presto, you can inform them weekly of your location’s happenings without them missing out. In this blog post, we’ll explore the reasons why investing in a dedicated events page on your website can be a game-changer for your Taproom or Brewery. Additionally, we’ll discuss the essential components, including an events calendar and seamless social media integration, to make your events page truly stand out.

 
 
 

                                Why an Events Page Matters

  

Centralized Information:

 

   An events page allows you to showcase all upcoming events in one centralized location, making it easy for potential customers to view and plan their visit accordingly.

 
 
 

SEO Benefits:

 

   An events page can significantly improve your website’s search engine visibility, making your events more discoverable in local searches and attracting new patrons.

 
 
 

Enhanced Credibility:

 

   A professional events page adds credibility to your establishment, demonstrating your organization and commitment to providing valuable, exciting experiences.

 
 
 

Personalized Experience:

 

   A dedicated events page enables you to tailor event listings, descriptions, and promotions, creating a more personalized and engaging experience for visitors.

 
 
 

Social Media Integration:

 

   While social media is essential, having an events page on your website allows you to link back to your site from your social media platforms, driving traffic and informing visitors about all upcoming events.

 

  That is what we all do on social media (scroll, scroll, scroll). Did your customers miss your event when scrolling? Good chance they did. A website with email integration will keep your customers informed if they do.

 
 

            Key Components of an Outstanding Events Page

 

Event Listings:

 

Display upcoming events in a visually appealing and easy-to-scan format. Include event names, dates, times, and a brief description of each event.

 
 
 

Rich Media:

 

Incorporate high-quality images and videos to provide a glimpse of what attendees can expect. Visuals create anticipation and excitement around the events.

 
 
 

Event Details:

 

Offer comprehensive event information such as event description, location, pricing (if applicable), and any special features or guest appearances.

 
 
 

Event Calendar:

 

Implement an interactive events calendar that allows users to view events by date, helping them plan their visits more conveniently.

 
 
 

Event Categories or Tags:

 

Organize events by categories (e.g., live music, themed nights, tastings) or tags (e.g., outdoor events, family-friendly) for easy navigation and filtering.

 
 
 

RSVP or Ticketing Option:

 

Provide an RSVP or ticketing system directly on the events page to encourage early sign-ups and manage event attendance effectively.

 
 
 

Social Sharing Buttons:

 

Allow visitors to easily share events on their social media platforms, expanding your event’s reach and attracting more customers.

 
 
 

Social Media Integration:

 

Integrate social media feeds or widgets on your events page to display real-time updates and engage visitors with your social media content.

 
 
 

Past Events Archive:

 

Maintain an archive of past events, allowing visitors to see the range and quality of events you’ve hosted in the past.

 
 
 

Why you should have a website with your events page:

 
  • According to a study by BrightEdge, businesses with websites are twice as likely to be found in search engines as businesses without websites.

  • A study by Clutch found that 74% of consumers are more likely to trust a business with a website.

  • A study by BIA Advisory Services found that businesses with websites generate an average of 2.2 times more revenue than businesses without websites.

 
 
 

   Investing in an engaging events page on your brewery or Taproom’s website is a strategic move to boost your online presence, drive traffic, and engage potential customers. A well-structured events page with an interactive calendar, seamless social media integration, and a user-friendly design will create excitement around your events, attracting more customers to your establishment. Don’t miss out on potential “foot traffic” because your customers missed your IG Post or Reel.

 
 
 
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