Boost Foot Traffic and Profits: Email Marketing Integration on Your Website

Email Integration

 

  As a pub or restaurant owner, leveraging email marketing can be a powerful tool to grow your customer base, keep your patrons informed of your events and giveaways, increase foot traffic to your business, and increase your profits. In this blog post, we’ll guide you through the steps of integrating email marketing into your website effectively to help you achieve your business goals.

 

Ways to integrate email marketing on your website:

  • Select an Email Marketing Service. Begin by choosing a reputable email marketing service provider such as Mailchimp, Constant Contact, or SendinBlue. These platforms offer user-friendly interfaces and features to manage and send marketing emails. Your CMS (Wix, WordPress) has plug-ins and integrations for email marketing as well.

 
  • Add an email signup form to your website. This is the most important step, as it allows you to collect email addresses from potential customers. You can add an email signup form to your website’s header, footer, or on your events page.

 
  • Offer an incentive to sign up for your email list. This could be a discount on your first purchase, free shipping, a free pub shirt, a pub mug, a pub coaster, or early access to your new products or promotions. The sky is the limit here (what can you offer? coupons on your products? What will get people to sign up?).

 
  • Segment your email list. This allows you to send more targeted emails to your subscribers. For example, you could segment your list by location, purchase history, or interests.

 
  • Send regular emails to your subscribers. This could be a weekly newsletter, monthly updates, or promotional emails. Be sure to provide valuable content and make your emails easy to read. Why should they sign up? make it interesting.

 
  • Include a call to action in your emails. Tell your subscribers what you want them to do, whether it’s visiting your website, making a purchase, signing up for an event, or your weekly events blog/mailer.

 
  • Offer a valuable incentive, such as a discount code or early access to a new product. They love your margaritas and cocktails so why not videos on how your staff makes them?

 
  • Make it easy to sign up for your email list by placing a signup form on your homepage and other key pages like your events/products pages.

 
  • Use pop-up forms and exit-intent triggers to capture the email addresses of visitors who are about to leave your website.

 
  • Promote your email list on your social media pages and in your email signature.

 
  • Run contests and giveaways that require visitors to sign up for your email list to enter. It doesn’t have to be something of financial value, as stated before even your knowledge can interest people in signing up. Tell me how you make your fantastic micheladas so I can make them at home if I want to or go to your place to enjoy them.

 

   Email marketing on your website is a necessity for growth:

  • Email marketing has an average ROI of 42:1.

  • 72% of consumers say they prefer to receive promotional content via email.

  • 81% of small businesses rely on email as their primary customer acquisition channel.

  • 59% of marketers believe email is over twice as effective at generating leads than channels such as PPC and paid social media.

  • Email subscribers are 3x more likely to purchase non-subscribers.

 

   By collecting client emails, creating engaging content, and utilizing automated workflows, you can keep your audience informed and drive foot traffic to your doors. If you’re not already using email marketing, start today. It’s a great way to reach your target audience, promote your business, and grow your sales 24/7 vs the minimal time you get on a social media post.

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  As a pub or restaurant owner, leveraging email marketing can be a powerful tool to grow your customer base, keep your patrons informed of your events and giveaways, increase foot traffic to your business, and increase your profits. In this blog post, we’ll guide you through the steps of integrating email marketing into your website effectively to help you achieve your business goals.

 

Ways to integrate email marketing on your website:

  • Select an Email Marketing Service. Begin by choosing a reputable email marketing service provider such as Mailchimp, Constant Contact, or SendinBlue. These platforms offer user-friendly interfaces and features to manage and send marketing emails. Your CMS (Wix, WordPress) has plug-ins and integrations for email marketing as well.

 
  • Add an email signup form to your website. This is the most important step, as it allows you to collect email addresses from potential customers. You can add an email signup form to your website’s header, footer, or on your events page.

 
  • Offer an incentive to sign up for your email list. This could be a discount on your first purchase, free shipping, a free pub shirt, a pub mug, a pub coaster, or early access to your new products or promotions. The sky is the limit here (what can you offer? coupons on your products? What will get people to sign up?).

 
  • Segment your email list. This allows you to send more targeted emails to your subscribers. For example, you could segment your list by location, purchase history, or interests.

 
  • Send regular emails to your subscribers. This could be a weekly newsletter, monthly updates, or promotional emails. Be sure to provide valuable content and make your emails easy to read. Why should they sign up? make it interesting.

 
  • Include a call to action in your emails. Tell your subscribers what you want them to do, whether it’s visiting your website, making a purchase, signing up for an event, or your weekly events blog/mailer.

 
  • Offer a valuable incentive, such as a discount code or early access to a new product. They love your margaritas and cocktails so why not videos on how your staff makes them?

 
  • Make it easy to sign up for your email list by placing a signup form on your homepage and other key pages like your events/products pages.

 
  • Use pop-up forms and exit-intent triggers to capture the email addresses of visitors who are about to leave your website.

 
  • Promote your email list on your social media pages and in your email signature.

 
  • Run contests and giveaways that require visitors to sign up for your email list to enter. It doesn’t have to be something of financial value, as stated before even your knowledge can interest people in signing up. Tell me how you make your fantastic micheladas so I can make them at home if I want to or go to your place to enjoy them.

 

   Email marketing on your website is a necessity for growth:

  • Email marketing has an average ROI of 42:1.

  • 72% of consumers say they prefer to receive promotional content via email.

  • 81% of small businesses rely on email as their primary customer acquisition channel.

  • 59% of marketers believe email is over twice as effective at generating leads than channels such as PPC and paid social media.

  • Email subscribers are 3x more likely to purchase non-subscribers.

 

   By collecting client emails, creating engaging content, and utilizing automated workflows, you can keep your audience informed and drive foot traffic to your doors. If you’re not already using email marketing, start today. It’s a great way to reach your target audience, promote your business, and grow your sales 24/7 vs the minimal time you get on a social media post.

Leave a Reply

Your email address will not be published. Required fields are marked *

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